How to Get Approved for Google AdSense: Google AdSense approval requires strategic preparation in 2025 due to evolving policies and competition. This guide outlines current requirements, common pitfalls, and methods to optimize applications for faster approval.
Eligibility Criteria for Google AdSense in 2025
Google enforces stricter content and technical standards to combat low-quality AI-generated sites. Applicants must meet these prerequisites:
- Age Requirement: Users must be 18+ or have legal guardian approval.
- Content Ownership: Full control over the domain with no copyright disputes.
- Traffic Threshold: No official minimum, but 50+ daily organic visits improve approval odds.
- Content Volume: 30+ indexed pages with original text, images, or videos.
Content Quality Standards
Google’s 2025 algorithm prioritizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness).
Content Quality Checklist
| Requirement | Actionable Steps |
|---|---|
| Originality | Use plagiarism checkers like Copyscape. |
| Depth | Publish articles with 1,200+ words. |
| Multimedia Integration | Add images, videos, or infographics every 300 words. |
| Author Bios | Include verified author credentials. |
| Mobile Optimization | Test responsiveness via Google Mobile-Friendly Test. |
Non-compliant content (e.g., affiliate-heavy pages, clickbait) leads to instant rejection.
Technical Requirements
Domain and Hosting
- Use a top-level domain (.com, .org, .net).
- Avoid free hosting platforms (Blogspot, WordPress.com).
- Ensure SSL certification (HTTPS).
Page Speed
- Achieve a Core Web Vitals score ≥ 85/100 via PageSpeed Insights.
- Compress images using WebP format.
- Enable lazy loading and browser caching.
Navigation and Structure
- Implement breadcrumbs and XML sitemaps.
- Maintain a 3-click navigation rule.
Application Process
- Account Creation: Sign up via the AdSense portal.
- Site Verification: Submit domain ownership proof via DNS record or HTML file.
- Policy Compliance Check: Ensure no prohibited content (e.g., adult material, hate speech).
- Payment Setup: Link a verified PayPal or bank account.
Approval timelines range from 24 hours to 4 weeks. Use the AdSense Status Tracking Tool for real-time updates.
Post-Approval Steps
- Ad Placement Optimization
- Place auto-ads above the fold.
- Test anchor ads for mobile traffic.
- Performance Monitoring
- Track RPM (Revenue Per Mille) and CTR (Click-Through Rate).
- Block low-paying ads via the “Blocking Controls” tab.
Advanced Approval Strategies
Pre-Approval Traffic Growth
- Leverage Pinterest and LinkedIn for niche audience targeting.
- Repurpose content into YouTube Shorts or TikTok videos.
Policy Compliance Audits
- Use the AdSense Policy Center to scan for violations.
- Remove user-generated content (comments, forums) until approval.
Common Rejection Reasons and Fixes
| Issue | Solution |
|---|---|
| Thin Content | Expand articles with case studies or interviews. |
| Slow Loading Speed | Switch to a LiteSpeed server or CDN like Bunny.net. |
| Invalid Traffic | Block VPNs and bots via Cloudflare firewall. |
