Top 10 landing page builders are essential for small businesses aiming to convert visitors into leads without breaking the bank. This guide compares the best platforms, highlighting pricing, features, and usability to help you choose the right tool.
See Also, A beginner’s guide to creating landing pages.
Wix
Pricing: Starts at $14/month (Combo Plan)
Key Features:
- Drag-and-drop editor
- 900+ customizable templates
- A/B testing and analytics
- Integrates with email marketing tools
Wix isn’t just a website builder—its landing page tools are ideal for beginners. Use pre-built templates or start from scratch, and track performance with built-in analytics.
Leadpages
Pricing: Starts at $27/month (Standard Plan)
Key Features:
- Mobile-responsive templates
- Pop-up and alert integration
- Real-time analytics
- 40+ integrations (Mailchimp, Zapier)
Leadpages focuses on simplicity. Its “Leadmeter” tool scores landing pages for optimization, making it perfect for time-strapped teams.
Unbounce
Pricing: Starts at $80/month (Essential Plan)
Key Features:
- AI-powered copywriting tool
- Dynamic text replacement
- Smart Traffic for audience targeting
- Integrates with 100+ apps
Unbounce is a powerhouse for marketers. Its AI tools and Smart Traffic feature automatically route visitors to high-converting pages.
ClickFunnels
Pricing: Starts at $97/month (Startup Plan)
Key Features:
- Sales funnel builder
- Pre-built funnel templates
- Membership site tools
- Email automation
ClickFunnels excels in creating full marketing funnels. Pair landing pages with upsells, downsells, and checkout flows seamlessly.
Instapage
Pricing: Starts at $199/month (Business Plan)
Key Features:
- Team collaboration tools
- Heatmaps and A/B testing
- AMP pages for mobile speed
- Global blocks for branding
Instapage targets agencies and enterprises. Its collaboration features streamline feedback, while AMP ensures fast-loading mobile pages.
HubSpot
Pricing: Starts at $50/month (Starter Plan)
Key Features:
- Free CRM included
- SEO recommendations
- Smart content personalization
- Live chat integration
HubSpot combines landing pages with CRM and marketing automation. Use smart content to personalize experiences based on visitor data.
GetResponse
Pricing: Starts at $15/month (Basic Plan)
Key Features:
- Autofunnel builder
- Webinar hosting
- Email marketing automation
- 1,000+ stock images
GetResponse offers an all-in-one suite. Its Autofunnel feature builds landing pages, emails, and checkout pages in one workflow.
Tilda
Pricing: Starts at $10/month (Personal Plan)
Key Features:
- Zero-block editor for animations
- 550+ modular templates
- Built-in image editor
- Free plan available
Tilda emphasizes design flexibility. Create animated, interactive pages without coding using its Zero-block system.
Lander
Pricing: Starts at $16/month (Basic Plan)
Key Features:
- Built-in photo editor
- Customizable forms
- Facebook Ads integration
- Free migration service
Lander simplifies split testing. Connect landing pages directly to Facebook Ads and track ROI in real time.
Landingi
Pricing: Starts at $29/month (Core Plan)
Key Features:
- 300+ templates
- Pixel-perfect editor
- GDPR compliance tools
- Team permission settings
Landingi offers granular control. Use its pixel-perfect editor to align elements precisely or assign roles for team workflows.
Comparison Table: Top 10 Landing Page Builders
| Platform | Starting Price | Best For | Standout Feature |
|---|---|---|---|
| Wix | $14/month | Beginners | 900+ templates |
| Leadpages | $27/month | Speed | Leadmeter optimization tool |
| Unbounce | $80/month | AI tools | Smart Traffic targeting |
| ClickFunnels | $97/month | Sales funnels | All-in-one funnel builder |
| Instapage | $199/month | Agencies | AMP mobile pages |
| HubSpot | $50/month | CRM integration | Smart content personalization |
| GetResponse | $15/month | All-in-one marketing | Autofunnel workflows |
| Tilda | $10/month | Design flexibility | Zero-block animations |
| Lander | $16/month | Facebook Ads users | Built-in photo editor |
| Landingi | $29/month | Pixel-perfect control | Team permissions |
How to Choose the Best Landing Page Builder
- Budget: Compare monthly costs and long-term ROI. Tools like Tilda ($10/month) suit bootstrapped businesses, while Instapage ($199/month) fits agencies.
- Technical Skill: Drag-and-drop editors (Wix, Leadpages) work for non-developers. Platforms like Unbounce require slightly more technical know-how.
- Marketing Goals: Prioritize funnel builders (ClickFunnels) for sales or AMP optimization (Instapage) for mobile traffic.
- Audience Needs: Use A/B testing (Leadpages, Unbounce) to refine pages based on user behavior.
For WordPress users, explore integrations with WordPress themes and cache plugins to boost landing page speed.
Final Thoughts
The right top 10 landing page builders balance cost, ease of use, and advanced features. Start with free trials to test platforms like HubSpot or GetResponse, and scale as your business grows. For more tips, explore our guide on creating landing pages or learn how to convert Blogger sites to WordPress.